I am super in favor of this; I have always wondered why the networks wanted to shit up the experience of their customers. Maybe they all used to work at airlines or something.
Fox cutting back on commercials for two TV shows - Los Angeles Times: "Fox executives said the shift came in response to annoyance among viewers at the heavy commercial load in popular prime-time shows. The network believes that if there are only a few 30-second spots per commercial break, viewers might be less tempted to flip to another channel or fast forward through the ads while watching episodes on digital video recorders."Two other notes on this:
• What really need to go, of course, are all the network promotions.
• Funny that this doesn't apply to half-hours. 30 seconds more makes a big difference; that's a joke or two that could really tickle someone.