12.19.2007

Transformational Year For Cable

More blogging from New York Times blogs! This one's from TV Decoder and it talks about how cable TV has gained at the expense of broadcast. I believe it. I worked on a cable show this year, and what really jumped out at me was the close connection the suits had with their audience, and how sensitive they were to something that was written in bad faith -- or that you could claim that their note, if enacted, would be perceived by the audience as bad faith. Because cable networks have very specific brands, all your creative discussions take place in a well-defined space.

Contrast this to network TV where nobody even knows where the goalposts are, so it's very easy for executives to get nervous, and nervous executives are death to comedy. (My line has always been that the comedies would be better if the executives still drank at lunch.)

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