"The Big Game!"

I'll post more soon, honest, but I just wanted to note one of my favorite things from this time of year -- how companies that don't have rights to the words "Super Bowl" use phrases like "The Big Game on Sunday!" or "The Big Game from Miami!" Like, "Buy two big screen TVs and you'll be eligible to be entered in our sweepstakes that could take you to The Big Game from Miami!" I don't even know why I like it, maybe just as an example of good old-fashioned American ingenuity -- even though you won't give the NFL money, you can still abase yourself before it.

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