10.12.2006

You ask, "D.P., with all these terrible things going on in the world, how does one cope?"

Here's how (WSJ):

Cash-strapped consumers are eating out less often, leading Bennigan's, Applebee's and other so-called casual-dining chains to lean harder on some of their most profitable menu items: alcoholic drinks.

Beer, wine and liquor-based concoctions often have profit margins more than double those of food -- making them just the ticket for a restaurant's sagging bottom line. And the timing is right: Americans' alcohol consumption, after dropping for nearly two decades, is on the rise again -- due in large measure to recent effective marketing campaigns by wine and spirits makers.
The thing I love about the Wall Street Journal is that there's no hand-wringing about the "cash-strapped consumers" -- it's more a question of, "How can we still make money?" This sounds sarcastic but I really mean it. The LA Times, in particular, does a lot of that "Blacks, Jews Suffer Most" handwringing, and there's a place for it, but one doesn't want it in every goddamn newspaper you pick up.

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