9.20.2006

I AGREE WITH KEVIN RODERICK

CONCERNING THE LA TIMES:

[THE] paper makes a ton of money — about 20% return a year — but is hemorrhaging print readers and advertisers who see the value of the Times readership eroding. So how does Chicago want him to turn it around? By ensuring that his product will be less appealing to readers, instead of more. Fewer good stories, ugly ads on section fronts instead of bold reader-friendly design, scaled-back offerings throughout — good luck with that.

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