The Chicken Post Came First.


For CBS’s Fall Lineup, Check Inside Your Refrigerator - New York Times: "The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”...Newspapers, magazines and Web sites are so crowded with ads for entertainment programming that CBS was ready to try something different, Mr. Schweitzer said. "The best thing about the egg concept was its intrusiveness."

Shit, now every time you go in to pitch a show they're going to ask you, "It's funny, but it's too complicated -- what are you putting on the egg?

UPDATE: It occurs to me that "The best thing about the concept was its intrusiveness" could also be applied to the Iraq invasion.

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